How to become a LinkedIn Leader in 2023?

 

With over 950 million members and 63 million firms listed on the platform, LinkedIn remains the most successful B2B social media platform. They're all using it for anything from recruiting to personal and corporate brand promotion, as well as social selling.

You and your company are undoubtedly on LinkedIn, but how do you stand out and ensure that you're investing your time and money on activities that will have the greatest impact?

 4 amazing methods for using LinkedIn efficiently to increase brand awareness and reach.

Tip 1 – Save time with new LinkedIntools

·       LinkedIn has added a variety of new features and tools to help you save time and perform better on the network.

·       We all know how valuable time is, so anything that will help you post in a few clicks and expand your reach is worth a shot.

·       You may now take benefit of the following LinkedIn features:

·       Scheduled posts - You can schedule posts for free, selecting a future time and date. This implies that content can be created in batches at times convenient for you and on days or hours that are most convenient for your audience.

·       Company pages can now follow each other - Following is no longer limited to members only: companies can now follow each other, and LinkedIn will propose Pages to follow for your business. This function is useful for keeping an eye on competitors and producing a feed of your clients'/customers' pages to help them with their activities.

·       Suggested posts in the feed - You may have noticed content in your feed labelled as Suggested or You Might Like. This is LinkedIn's TikTok-style algorithm, which alerts you to topics, people, and businesses that it believes will be of interest to you. It's an excellent approach to stay current and spot new ideas or trends with minimal effort.

Lalit Sethia - Digital Marketing Expert 

Tip 2 – Integrate personal and companyactivity

The amount of people leveraging their own brand to help social selling in their business has increased dramatically.  It helps to humanise a brand by showcasing a face rather than a logo, and it can aid in the development of more meaningful relationships and brand awareness.  This strategy is particularly effective because the old adage 'people purchase from people' translates into far higher reach and engagement rates from personal profiles rather than commercial profiles. Consider which personnel you can use who have a LinkedIn presence to benefit from 75% cheaper lead generation costs and 78% higher sales effectiveness. Develop into a world-class digital marketer.

Tip 3– Use micro-influencers

·       Micro-influencer marketing for B2C has exploded on platforms like Instagram and TikTok. However, LinkedIn is an excellent platform for incorporating influencer marketing into your B2B approach.

·       These influencers should be experts in their industry (the term "micro" means "niche"), have high credibility, and reach your target audience. They may work for you, or you may be able to find them by employing social listening tools, hashtag and mention analysis, and broader research on your target demographic.

·       Keep in mind that influencers will only work with companies that compliment their own unique thought leadership brand growth.

·       Finally, consider how influencers that operate across several platforms, such as TikTok, Instagram, and YouTube, as well as LinkedIn, can help your business gain attention.

Tip 4 - Boost your Social Selling Index(SSI)

·       The Social Selling Index (SSI) on LinkedIn is a system that determines how good a user is at'selling' on the platform. It compares your LinkedIn performance to that of others in your network or industry and assists you in determining whether your content is resonating with your target audience.

·       Knowing your SSI allows you to focus on a variety of aspects in order to become a better seller and assess involvement. The following are the most effective methods for increasing your SSI score:

·       Develop a professional identity.

·       Utilise LinkedIn insights

·       Utilise LinkedIn's tools.

·       Look for significant connections.

·       The higher your SSI score, the better you are at driving engagement, therefore it's a great method to push yourself to generate engaging material. 

Use Social Media to Drive Leads & Revenue

Social media marketing provides a tremendous opportunity to expand your brand and client base. Our brief Social Media Marketing track will teach you how to get customers through social media, how to create social content, the value of brand storytelling and customer experience, and how to build social communities. Sign up at www.lalitsethia.com today.